A creative director, writer, storyteller & culture vulture.
Conquer Every Corner
Client
Renault
Location
Global
What I did
Copy, concept, social content
The introduction of the new Renault Mégane R.S., the top model of the Renault Sports division, is something petrol heads set their agenda for. The USP of this hot hatch? A four wheel steering system that can take corners like no other car. We created a global 360 campaign with the pay-off Conquer Every Corner featuring three world class athletes who know how to tackle corners: F1 driver Nico Hülkenberg, free-ride mountain biker Sam Pilgrim, and big wave surfing champion Justine Dupont. Star of the show was the hero film shot on locations notorious for their legendary corners: Spa-Francorchamps in Belgium, the Pass of Braus in France and the Pass of Lombardy in Italy.

Conquer Every Corner





