Elite croquet & bitterbal

Elite is a family-owned food, snack and condiment manufacturer operating since 1957 in the east of The Netherlands. For the introduction of their premium croquetten and bitterballen, we dove deep into their heritage and regional importance, respecting their unique position within the local community. We created a new, contemporary brand story and visual identity by using vintage photography, classic documents and old school advertising, both as an inspiration and as assets. The new products have their own look and feel but fit naturally into the existing portfolio.