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BrandLIVE

Client

Centraal Beheer

Location

The Netherlands

What I did

Concept, copy, creative direction, strategy, format development

Centraal Beheer was in dire need of a vigorous social media boost. We gave them BrandLIVE, where real time content creation, strategy and creativity flourish in the quickness of an inspired newsroom. By monitoring social media and acting with swift accuracy, Centraal Beheer became an online voice resonating not only with their target audience, but with many, many others. We jettisoned Centraal Beheer into the social media sphere like a rocket on a mission. Reach per post increased with a whopping 400% and the content has been featured here, there and everywhere. It even made the RTL4 News. Concepts and formats we developed are a distinguishing part of the social media calendar for years now, with no signs of slowing down.

Centraal Beheer
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© Niels Carels

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