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A creative director, writer, storyteller & culture vulture.
The True Original
Client
ASICS X Disney
Location
Global
What I did
Concept, copy, creative direction
ASICS and Disney celebrated 90 years of Mickey Mouse with three new sneaker models. The campaign launched on ASICS's Instagram and Facebook channels, and was translated to (digital) OOH and in-store displays, both in flagship stores and third party retail space, across the globe.















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