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The True Original

Client

ASICS X Disney

Location

Global

What I did

Concept, copy, creative direction

ASICS and Disney celebrated 90 years of Mickey Mouse with three new sneaker models. The campaign launched on ASICS's Instagram and Facebook channels, and was translated to (digital) OOH and in-store displays, both in flagship stores and third party retail space, across the globe.

© Niels Carels

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