A creative director, writer, storyteller & culture vulture.
Amsterdam Light Festival
Role
Lead Storyteller and Artistic Management Team Member
Location
Amsterdam
What I did
Content creation, marketing, communication, concept and digital product development, copywriting, brand and public campaigns, storytelling, curation, event planning, programming, art direction
Amsterdam Light Festival is a leading annual international light art festival. Here I was responsible for how visitors experience every touch point, both online as in situ. Among other things, I wrote the audio tour for the route, content for the festival app, and was involved with additional programming, social media, newsletters, and articles and interviews for the website. I also delegated and oversaw many other tasks, ensuring consistency in the narrative, the house style, and the organisation’s identity. In addition, I was jointly responsible for shaping the art route, the theme, the selection of artists for each edition, and the artistic and overall direction. (All photography (C) Janus van den Eijnden)
