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Unpacked

Client

AC Hotels

Location

Global

What I did

Concept, copy, creative direction, social content

Unpacked captures the essence of AC Hotels: an obsession for detail. This is reflected in every AC Hotel around the globe. From the carefully chosen books in the AC library, and the expertly crafted G&T’s served in the lounge, to the cities the hotels are located in, and the experiences they have in common. Above all, AC Hotels is a lifestyle brand with a curator heart, knowledgeable about art, architecture, books, design, fashion and photography. Unpacked is the overarching editorial approach to everything AC shares with their audience: an artistic and poetic journey, exploring the details that enhance guest experience to the fullest.

© Niels Carels

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